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The crisis: what does not kill you makes you stronger

It's no secret that the main task for the majority of domestic enterprises with the onset of the crisis has become survival. Few entrepreneurs think about something more, while experts say that it is now necessary to catch the moment and develop their businesses.

Firms in their attempts to beat the competition and the desire to avoid large losses due to the downturn is used as a protective methods, such as reducing staff, and offensive, such as the absorption of competitors.

First, managers understand that the fight against the global crisis will continue for a long time. Experts predict a slow recovery of world economy by 2013, although in some regions and industries, recovery can occur more rapidly. Economy of North America and Western Europe will grow at a rate not exceeding 2 percent of GDP until 2013. In Latin America and countries with economies in transition in Central and Eastern Europe, which include Russia and Ukraine, the recovery is expected in 2011. In the Middle East and North Africa in 2010 forecast to increase significantly the rate of growth of GDP. Developing Asian countries will be in the 2010-13 years of the most dynamically developing region. Locomotive of Asia will remain China and India.

Companies that have managed to save enough tangible financial assets in their accounts will have the opportunity to increase its share of the industry markets, as companies that relied heavily on borrowed funds, have experienced a shock and huge losses to the beginning of the crisis. Accordingly, it is a great chance for those who have money on his hands, away market share from weaker competitors.

The benefits of the crisis will be and the companies related to digital technologies and low carbon materials, as a technological leap can be a factor that will put an end to crises.

The geographic location of the main financial partners could also help them achieve their objectives - Banks in South Asia have been much less credit collapse, rather than linked American and European banks.

Using a purely defensive strategy may provide short-term success, but would deprive the company of long-term prospects. In their strategic plans should consider opportunities to improve their position in its own sector of the economy, and expand into new markets for them.
To successfully overcome the crisis, companies should have the flexibility and commitment to innovation.

Flexibility is vital for companies to gain new markets and expand its customer base. Successful companies use information about their clients, often already available to them before, to locate precisely the niche in the market, which is most suitable for promotion of their products. They change the size of its offer for price adjustments to change their trade policy in the direction of narrowing the target audience or transfer their power from developed to developing countries.

Constant innovation needed even in the most turbulent times. There are boundaries, which may change the existing products, and firms are obliged to continue the introduction of new products, if they want to enhance competitiveness.

The recession forced companies to abandon the strategically insignificant areas and focus on core priorities. Curtailment of production unpromising products, elimination of unprofitable divisions, leaving the unpromising markets will have a positive effect on emergency response companies.

Probably, our companies also need to think about strategic plans and to learn from Western corporations. Otherwise, the most active foreign companies simply buy the distressed Russian, after all, what most entrepreneurs are happy to sell their business at a price slightly above average, no doubts. After all, where there is a lot of money - there is no place for patriotism, especially in a country where the titular nation does not belong to more than half a little bit important enterprises.